Al Ittihad FC - Full-Scale Marketing, Digital & Creative Partnership

Campaign Overview

Animus Agency partnered with Al Ittihad Football Club (UAE) as their full creative and marketing partner, covering everything from brand identity to digital presence to match-day production. We led a complete transformation across the club's visual identity, online platforms, fan engagement, and communication strategy, modernizing every aspect of the club's public-facing presence.

What We Delivered

Full club rebranding with new logo, refined brand system, modern color palette, and complete rebranding campaign

Full club rebranding with new logo, refined brand system, modern color palette, and complete rebranding campaign

Full club rebranding with new logo, refined brand system, modern color palette, and complete rebranding campaign

Complete social media management across Instagram, TikTok, Facebook, and YouTube with match-day content and fan engagement

Complete social media management across Instagram, TikTok, Facebook, and YouTube with match-day content and fan engagement

Complete social media management across Instagram, TikTok, Facebook, and YouTube with match-day content and fan engagement

Interactive website development with fast, modern UI/UX, live match updates, and mobile-first fan experience

Interactive website development with fast, modern UI/UX, live match updates, and mobile-first fan experience

Interactive website development with fast, modern UI/UX, live match updates, and mobile-first fan experience

Match live-stream production with high-quality setups, broadcast overlays, and premium visual packages

Match live-stream production with high-quality setups, broadcast overlays, and premium visual packages

Match live-stream production with high-quality setups, broadcast overlays, and premium visual packages

Creative video production, cinematic teasers, email marketing, PR coordination, and automated fan campaigns

Creative video production, cinematic teasers, email marketing, PR coordination, and automated fan campaigns

Creative video production, cinematic teasers, email marketing, PR coordination, and automated fan campaigns

Performance & Impact

Our partnership led to stronger brand recognition and modern identity, significant growth across social media channels, professional visual system across all platforms, improved fan engagement and match-day experience, and a unified digital ecosystem powered by creative content and solid marketing operations.

Why It Worked

Complete transformation strategy that touched every fan touchpoint consistently

Complete transformation strategy that touched every fan touchpoint consistently

Complete transformation strategy that touched every fan touchpoint consistently

Premium production quality that elevated the club's perceived value and professionalism

Premium production quality that elevated the club's perceived value and professionalism

Premium production quality that elevated the club's perceived value and professionalism

Unified visual identity that made the club instantly recognizable across all platforms

Unified visual identity that made the club instantly recognizable across all platforms

Unified visual identity that made the club instantly recognizable across all platforms

Strategic content approach that kept fans engaged beyond match days

Strategic content approach that kept fans engaged beyond match days

Strategic content approach that kept fans engaged beyond match days

Final Result

Al Ittihad FC became one of the most visually consistent and digitally active clubs in the UAE league, supported by Animus Agency's combined strength in branding, social media, technology, and creative production, demonstrating our capability to transform sports organizations into modern digital-first brands.

Client

Al Ittihad FC

Category

Marketing Campaign

Live Project

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