Hair & Skin Summit - 10 Years of Creative Partnership with L'Oréal

Campaign Overview

For over 10 years, Animus Agency has been the creative and production partner behind the Hair & Skin Summit, one of the region's most influential cosmetic and dermatology events by L'Oréal. From the very first edition, we supported the Summit with complete creative direction, video production, and advanced event technologies, shaping the visual identity and experience of every new season while delivering everything from AR experiences to celebrity content.

What We Delivered

High-impact LED screen videos, show openers, transitions, and scientific motion graphics year after year

High-impact LED screen videos, show openers, transitions, and scientific motion graphics year after year

High-impact LED screen videos, show openers, transitions, and scientific motion graphics year after year

Full on-site video production including expert interviews, fast-turnaround edits, and event recaps

Full on-site video production including expert interviews, fast-turnaround edits, and event recaps

Full on-site video production including expert interviews, fast-turnaround edits, and event recaps

Creative teasers and promo assets for each edition, building massive buzz before events

Creative teasers and promo assets for each edition, building massive buzz before events

Creative teasers and promo assets for each edition, building massive buzz before events

Advanced event technology including AR experiences, interactive filters with huge usage numbers, and 3D product animations

Advanced event technology including AR experiences, interactive filters with huge usage numbers, and 3D product animations

Advanced event technology including AR experiences, interactive filters with huge usage numbers, and 3D product animations

Event website enhancement, official invitations, brand layouts, and exclusive celebrity teaser content for artists like Tamer Ashour and Assala

Event website enhancement, official invitations, brand layouts, and exclusive celebrity teaser content for artists like Tamer Ashour and Assala

Event website enhancement, official invitations, brand layouts, and exclusive celebrity teaser content for artists like Tamer Ashour and Assala

Performance & Impact

The collaboration transformed Hair & Skin Summit into the leading cosmetic and dermatology event in the region, attracting thousands of attendees annually, achieving massive digital traction through AR tools and social campaigns, and establishing a visually iconic brand with consistent world-class production quality.

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Why It Worked

Decade-long partnership built on trust, creativity, and consistent delivery every year

Decade-long partnership built on trust, creativity, and consistent delivery every year

Decade-long partnership built on trust, creativity, and consistent delivery every year

Seamless integration of creative content, technology innovation, and scientific credibility

Seamless integration of creative content, technology innovation, and scientific credibility

Seamless integration of creative content, technology innovation, and scientific credibility

Unified creative experience across event visuals, website, and immersive tech

Unified creative experience across event visuals, website, and immersive tech

Unified creative experience across event visuals, website, and immersive tech

Ability to evolve and innovate while maintaining brand consistency and premium quality

Ability to evolve and innovate while maintaining brand consistency and premium quality

Ability to evolve and innovate while maintaining brand consistency and premium quality

Final Result

The Hair & Skin Summit stands as one of Animus Agency's longest and most impactful partnerships, showcasing our ability to deliver high-end creative production, advanced event technology, and cinematic content at scale year after year, proving our capability to lead multi-year, multi-country, multi-format projects with creativity and technical mastery.

Client

L'Oréal

Category

Marketing Campaign

Live Project

View Work