RA Sport - Black Friday Digital & Performance Campaign

Campaign Overview

Animus Agency partnered with RA Sport to deliver a fast, impactful Black Friday campaign built for engagement and conversions. We handled the creative direction, performance setup, and content system across all platforms, creating a cohesive retail experience designed to maximize sales during the busiest shopping season of the year.

What We Delivered

Full Black Friday concept and messaging with consistent identity across all channels

Full Black Friday concept and messaging with consistent identity across all channels

Full Black Friday concept and messaging with consistent identity across all channels

Social media content including sale-focused posts for Instagram, Facebook, and TikTok with bold retail visuals

Social media content including sale-focused posts for Instagram, Facebook, and TikTok with bold retail visuals

Social media content including sale-focused posts for Instagram, Facebook, and TikTok with bold retail visuals

Animation and promo content with short animated teasers for sale announcements

Animation and promo content with short animated teasers for sale announcements

Animation and promo content with short animated teasers for sale announcements

Hero video for media buying designed as the main high-impact ad for paid campaigns

Hero video for media buying designed as the main high-impact ad for paid campaigns

Hero video for media buying designed as the main high-impact ad for paid campaigns

Complete performance marketing suite including short conversion ads, static visuals, retargeting creatives, and multi-format assets

Complete performance marketing suite including short conversion ads, static visuals, retargeting creatives, and multi-format assets

Complete performance marketing suite including short conversion ads, static visuals, retargeting creatives, and multi-format assets

Performance & Impact

The campaign created a cohesive, high-performing Black Friday presence that increased reach, improved conversion potential, and strengthened RA Sport's digital identity during the peak sales season with measurable results across all platforms.

Why It Worked

Fast execution timeline that delivered campaign assets when timing was critical

Fast execution timeline that delivered campaign assets when timing was critical

Fast execution timeline that delivered campaign assets when timing was critical

Conversion-focused creative designed specifically for performance marketing

Conversion-focused creative designed specifically for performance marketing

Conversion-focused creative designed specifically for performance marketing

Multi-format approach that maximized reach across different platforms and ad types

Multi-format approach that maximized reach across different platforms and ad types

Multi-format approach that maximized reach across different platforms and ad types

Bold, attention-grabbing visuals that cut through Black Friday noise

Bold, attention-grabbing visuals that cut through Black Friday noise

Bold, attention-grabbing visuals that cut through Black Friday noise

Final Result

RA Sport achieved a successful Black Friday campaign with increased engagement, stronger brand presence, and improved conversion rates, demonstrating Animus Agency's ability to deliver high-impact retail campaigns under tight timelines while maintaining quality and strategic focus on business results.

Client

RA Sport - Black Friday Digital & Performance Campaign

Category

Marketing Campaign

Live Project

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