Ula.ai - End-to-End Brand Creation & Character Development

Campaign Overview

Animus Agency partnered with Ula.ai in Saudi Arabia from day zero, building the brand before its official launch. We created the full identity system, designed the characters Saqr & Ula, and developed a complete visual universe used across the app, website, and marketing content, establishing a warm, tech-friendly educational brand from the ground up.

What We Delivered

Full brand identity including logo design, color system, typography, moodboard, and complete identity guidelines

Full brand identity including logo design, color system, typography, moodboard, and complete identity guidelines

Full brand identity including logo design, color system, typography, moodboard, and complete identity guidelines

Complete character creation for "Saqr & Ula" from sketch and concept art to final 3D versions with expressions and poses

Complete character creation for "Saqr & Ula" from sketch and concept art to final 3D versions with expressions and poses

Complete character creation for "Saqr & Ula" from sketch and concept art to final 3D versions with expressions and poses

Character-based creative content including educational videos, animations, and feature explainers through Animus Studio

Character-based creative content including educational videos, animations, and feature explainers through Animus Studio

Character-based creative content including educational videos, animations, and feature explainers through Animus Studio

Integration of characters and identity across the official app, website UX, user onboarding, and gamified experiences

Integration of characters and identity across the official app, website UX, user onboarding, and gamified experiences

Integration of characters and identity across the official app, website UX, user onboarding, and gamified experiences

Social media content creation supported by Animus Agency, Animus Studio, and ALStudio.ai

Social media content creation supported by Animus Agency, Animus Studio, and ALStudio.ai

Social media content creation supported by Animus Agency, Animus Studio, and ALStudio.ai

Performance & Impact

The Ula.ai brand launch stands out for its strong character identity, making the platform memorable, friendly, and instantly recognizable in the Saudi edtech market while creating an emotional connection with young learners.

Why It Worked

Characters became the core personality of the brand, making learning feel personal and engaging

Characters became the core personality of the brand, making learning feel personal and engaging

Characters became the core personality of the brand, making learning feel personal and engaging

Cohesive visual universe maintained consistency across all digital touchpoints

Cohesive visual universe maintained consistency across all digital touchpoints

Cohesive visual universe maintained consistency across all digital touchpoints

Modern, warm identity that perfectly reflected Ula.ai's educational vision and values

Modern, warm identity that perfectly reflected Ula.ai's educational vision and values

Modern, warm identity that perfectly reflected Ula.ai's educational vision and values

Complete brand ecosystem built with advanced production workflows from day one

Complete brand ecosystem built with advanced production workflows from day one

Complete brand ecosystem built with advanced production workflows from day one

Final Result

From logo to 3D characters to digital content, Animus built Ula.ai as a complete, cohesive brand universe powered by creativity and advanced production workflows, proving our ability to create memorable brand identities that drive emotional connection and market differentiation from launch.

Client

Ula.ai

Category

Marketing Campaign

Live Project

View Work