Vichy / L’Oréal — National Localization Campaign

Campaign Overview

Animus Agency partnered with Vichy – L’Oréal to execute one of Egypt’s biggest localization campaigns for the Dercos Anti-Dandruff range. Our goal was to transform Vichy’s global identity into a locally relevant, culturally aligned storytelling experience tailored for the Egyptian market.

What We Delivered

Full creative direction, localized concept, and brand adaptation

Full creative direction, localized concept, and brand adaptation

Full creative direction, localized concept, and brand adaptation

Complete media production for YouTube, Instagram, Facebook, and TikTok

Complete media production for YouTube, Instagram, Facebook, and TikTok

Complete media production for YouTube, Instagram, Facebook, and TikTok

Dermatologist-led hero videos + performance-driven short-form content

Dermatologist-led hero videos + performance-driven short-form content

Dermatologist-led hero videos + performance-driven short-form content

High-end product visuals, motion graphics, and platform-optimized assets

High-end product visuals, motion graphics, and platform-optimized assets

High-end product visuals, motion graphics, and platform-optimized assets

Consistent creative system following L’Oréal’s global brand book

Consistent creative system following L’Oréal’s global brand book

Consistent creative system following L’Oréal’s global brand book

Performance & Impact

🔥 55 Million+ video views on YouTube (organic + paid) One of the strongest localized launches for Vichy regionally.

Why It Worked

True localization, not translation

True localization, not translation

True localization, not translation

Scientifically credible storytelling adapted for local consumers

Scientifically credible storytelling adapted for local consumers

Scientifically credible storytelling adapted for local consumers

Unified creative + media strategy across all social platforms

Unified creative + media strategy across all social platforms

Unified creative + media strategy across all social platforms

High-quality production that elevated brand trust and recall

High-quality production that elevated brand trust and recall

High-quality production that elevated brand trust and recall

Final Result

A key Animus Agency success story proving our ability to merge global brand standards with local insight and deliver large-scale creative campaigns.

Client

Vichy / L’Oréal — National Localization Campaign

Category

Marketing Campaign

Live Project

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