Blando
[Client]
Blando
[Year]
2025
[Services]
[Catagory]
3D animation
In partnership with Blando, Animus Studio created a heart-warming 3D motion piece to introduce the Cloudy Kids Pillow—a cloud-shaped memory-foam pillow designed for children aged 3–15. The story follows a restless young boy who, upon receiving his new pillow, drifts into a dream-filled flight among the clouds, visually linking comfort with imagination
Project Phases
Concept Development
Crafting the bedtime-to-dream arc—mood-boards of warm skies, cottony clouds, and gentle motion guided the overall toneScriptwriting & Storyboarding
A concise, dialogue-free script was drafted to rely on visual storytelling. Sequential storyboards mapped the emotional beats from insomnia to peaceful sleep.3D Modeling & Animation
Blender for character, pillow, and cloud environments
After Effects for compositing and subtle particle passes
Premiere Pro for pacing and final picture-lock
Look Development & Lighting
Soft volumetric lighting, warm color grading, and feather-light cloth simulations reinforced the pillow’s “cloud” promise.Sound Design & Editing
A lullaby-inspired score, airy whooshes, and pillow “poof” accents deepened the dreamy atmosphere.
Results & Impact
1- Strengthened Brand Emotion – Parents surveyed post-launch associated Blando with “comfort” and “imaginative sleep” at 2× the pre-campaign rate.
2- Versatile Asset – Deliverables were repurposed for e-commerce banners, in-store screens, and trade-show loops, extending the video’s ROI
Snaps From the Project
“Animus Studio transformed a simple bedtime product into a magical story. The animation captured our pillow’s cloud-like comfort with stunning detail, and the final film became the centerpiece of our launch. The team’s creativity and strategic thinking made the collaboration seamless and hugely successful.” — Marketing Team, Blando
