Elharefa Rebranding Video
elharefa is a freelance,remote work marketplace and hiring platform with thousands of top-rated freelancers & remote employees. It is simple and quick to post your job for free and get quick proposals for your bussiness throug elharefa.
[Client]
Elharefa
[Year]
2022
[Services]
Post Production
[Catagory]
Social Media
In collaboration with Elharefa, a freelance and remote work marketplace, Animus Agency produced an engaging animation to support Elharefa's rebranding efforts. The objective was to create a visual narrative that encapsulates Elharefa's mission to connect businesses with top-rated freelancers and remote employees efficiently.
Challenges Faced
Conveying Complex Services Simply: Ensuring that the animation effectively communicates Elharefa's services in an easily understandable manner.
Maintaining Brand Consistency: Aligning the animation's visual style with Elharefa's new branding elements.
Engaging a Diverse Audience: Creating content that appeals to both businesses seeking freelancers and freelancers looking for opportunities
Project Phases
1. Concept Development
The project began with an in-depth understanding of Elharefa's brand values and target audience. The team aimed to convey the platform's simplicity and effectiveness in connecting clients with freelancers.
2. Storyboarding & Design
Detailed storyboards were crafted to outline the animation's flow, focusing on scenarios where businesses benefit from Elharefa's services. The design phase emphasized a clean and modern aesthetic to reflect the platform's user-friendly nature.
3. Animation Production
Utilizing tools like Adobe After Effects, Photoshop, Illustrator, and Premiere Pro, the team brought the storyboard to life. The animation highlighted key features of Elharefa, such as easy job posting and quick proposal reception.
4. Sound Design & Music Composition
An appropriate soundtrack and sound effects were integrated to enhance the viewing experience, aligning with the animation's tone and pacing
Results & Impact:
Enhanced Brand Visibility: The animation contributed to increased awareness of Elharefa's rebranding, attracting more users to the platform.
Positive Audience Engagement: The clear and concise visuals received favorable feedback, leading to higher engagement on digital platforms.
Snaps From the Project
Working with Story Stream to produce our 'Executive Insights' interview series has been an exceptional experience. The professionalism, quality of production, and attention to detail were impressive. The videos have allowed us to showcase our thought leadership and vision in the tech industry, and we've received positive feedback from our peers and clients alike. We look forward to continuing our partnership for more insightful content.
-Jennifer Park, Chief Technology Officer
