Elharefa Rebranding Video
elharefa is a freelance,remote work marketplace and hiring platform with thousands of top-rated freelancers & remote employees. It is simple and quick to post your job for free and get quick proposals for your bussiness throug elharefa.
[Client]
Elharefa
[Year]
2022
[Services]
Post Production
[Catagory]
Social Media
In collaboration with Elharefa, a freelance and remote work marketplace, Animus Agency produced an engaging animation to support Elharefa's rebranding efforts. The objective was to create a visual narrative that encapsulates Elharefa's mission to connect businesses with top-rated freelancers and remote employees efficiently.
Challenges Faced
Conveying Complex Services Simply: Ensuring that the animation effectively communicates Elharefa's services in an easily understandable manner.
Maintaining Brand Consistency: Aligning the animation's visual style with Elharefa's new branding elements.
Engaging a Diverse Audience: Creating content that appeals to both businesses seeking freelancers and freelancers looking for opportunities
Project Phases
1. Concept Development
The project began with an in-depth understanding of Elharefa's brand values and target audience. The team aimed to convey the platform's simplicity and effectiveness in connecting clients with freelancers.
2. Storyboarding & Design
Detailed storyboards were crafted to outline the animation's flow, focusing on scenarios where businesses benefit from Elharefa's services. The design phase emphasized a clean and modern aesthetic to reflect the platform's user-friendly nature.
3. Animation Production
Utilizing tools like Adobe After Effects, Photoshop, Illustrator, and Premiere Pro, the team brought the storyboard to life. The animation highlighted key features of Elharefa, such as easy job posting and quick proposal reception.
4. Sound Design & Music Composition
An appropriate soundtrack and sound effects were integrated to enhance the viewing experience, aligning with the animation's tone and pacing
Results & Impact:
Enhanced Brand Visibility: The animation contributed to increased awareness of Elharefa's rebranding, attracting more users to the platform.
Positive Audience Engagement: The clear and concise visuals received favorable feedback, leading to higher engagement on digital platforms.
Strengthened Brand Identity: The video reinforced Elharefa's position as a reliable and efficient freelance marketplace
Snaps From the Project
"Working with Animus Studio on the Sibz launch video was a game-changer for our brand. They managed to simplify our concept and turn it into a bold, energetic, and visually striking piece of content. The team brought incredible creativity and technical polish, blending motion design and storytelling in a way that truly captured our vibe. The final video not only elevated our online presence but also helped us connect with a wider, younger audience. Animus nailed it — we’re excited to keep building with them." — Marketing Lead, Sibz
-Jennifer Park, Chief Technology Officer
