Beanz Video

Animus Studio collaborated with Beanz to create an engaging promotional video introducing their mobile app—a smart solution for ordering coffee with ease. The goal was to show how users can avoid queues and enjoy their favorite coffee faster by simply ordering through the app. The video combines storytelling, motion graphics, and lifestyle moments to demonstrate how Beanz fits seamlessly into everyday life.

Challenges Faced

• Communicating Tech Clearly: Simplifying the user flow to make the app feel intuitive, even within a short video.

• Balancing Function & Emotion: Highlighting features while still making the viewer feel connected to the lifestyle message.

• Visual Timing: Syncing real-life footage with animated app screens for a seamless experience.

Project Phases

1. Concept Development
We began by identifying key pain points in the coffee-buying experience—mainly time waste and queue fatigue—and turned them into a narrative that presents Beanz as the effortless solution.

2. Storyboarding & Scripting
The team created a relatable user journey: from a busy morning to the quick tap of an app, ending with a freshly made coffee, ready for pickup. Visual language focused on clarity, speed, and warmth.

3. Animation & Production
Using a clean, modern style and dynamic transitions, we animated the app interface alongside lifestyle footage. This blended the digital experience with real-world benefit.

4. Sound Design & Voiceover
A light, upbeat soundtrack and conversational voiceover helped convey the friendly and efficient personality of the brand.

Results & Impact: 

• Clear Brand Messaging: The video successfully introduced Beanz as a time-saving coffee companion.
  
  
  

• Increased App Interest: Following launch, the video helped boost visibility and app downloads through social and digital campaigns.
  
  
  

• Stronger Customer Connection: Viewers related to the everyday struggles shown and saw Beanz as a relevant, modern solution.