How To Define Creativity

How To Define Creativity" is an animated short film produced by Animus Agency that delves into the multifaceted nature of creativity. The video poses thought-provoking questions: Is creativity a science or an art? A quality or a habit? A way of thinking or a way of being? Through a blend of 2D and 3D animation, the project invites viewers to explore and embrace the thrill of being unconventional, aiming to revitalize their sense of passion and creativity .

Challenges Faced

1- Abstract Conceptualization: Translating the intangible nature of creativity into a tangible and engaging visual narrative required innovative thinking and artistic experimentation.

2- Maintaining Cohesion: Ensuring a harmonious blend of various animation styles (2D, 3D, traditional) to create a unified aesthetic and storytelling experience.

3- Audience Engagement: Crafting content that resonates with a diverse audience, prompting introspection and inspiring a renewed appreciation for creativity.

Project Phases

1. Concept Development

The team conceptualized a narrative that challenges conventional definitions of creativity, encouraging viewers to reflect on its essence and role in their lives.

2. Scriptwriting

 crafted a compelling script that seamlessly weaves introspective questions with inspiring messages, setting the foundation for the visual storytelling.

3. Storyboarding & Illustration

developed detailed storyboards and illustrations, visualizing the abstract concepts presented in the script.

4. Animation Production

The animation process involved both 2D and 3D techniques:

2D Animation bringing flat illustrations to life with dynamic motion.

3D Animation:  adding depth and dimension to the visual narrative.

Traditional Animation: incorporating classic animation methods for a timeless feel.

5. Sound Design

 creating an auditory experience that complements the visual elements and enhances the overall impact of the film

Results & Impact

• Audience Reception: The video garnered positive feedback for its insightful exploration of creativity and its visually captivating presentation.
  
  
  

• Educational Use: The film has been utilized in workshops and seminars as a tool to spark discussions on creativity and innovation.
  
  
  

• Portfolio Enhancement: This project stands as a testament to Animus Agency's ability to tackle complex, abstract themes through compelling visual storytelling.