Kafala Video
لأن الأسرة هي حق لكل طفل إحنا هدفنا نزود وعي المجتمع بموضوع الكفالة و ندعم الراغبين بالكفالة و الأسر الكافلة
[Client]
kafala
[Year]
2023
[Services]
Event Videography, Livestreaming, and Content Production
[Catagory]
Animation
The Kafala Video is a poignant animated short created by Animus Agency to raise awareness about the Kafala system and its impact on migrant workers in the Middle East. Through compelling storytelling and animation, the video aims to shed light on the challenges faced by workers under this sponsorship system and advocate for their rights and freedoms
Challenges Faced
Sensitive Subject Matter: Addressing the complexities of the Kafala system required careful handling to avoid misrepresentation
Cultural Sensitivity: The team had to navigate cultural nuances to ensure the content resonated with audiences while remaining respectful.
Emotional Impact: Striking a balance between raising awareness and maintaining a respectful tone was crucial to avoid sensationalism
Project Phases
1. Concept Development
The project began with extensive research into the Kafala system, its implications, and the experiences of migrant workers. The team collaborated with human rights organizations to ensure an accurate and respectful portrayal of the subject matter.
2. Storyboarding & Design
Detailed storyboards were created to map out the narrative, focusing on the emotional journey of a migrant worker under the Kafala system. The design phase emphasized a minimalist aesthetic to convey the gravity of the topic without overwhelming the viewer.
3. Animation Production
Using Adobe After Effects and Illustrator, the team brought the storyboards to life with fluid animations that captured the nuances of the narrative. The animation style was chosen to evoke empathy and understanding, allowing the audience to connect with the story on a personal level.
4. Sound Design & Voiceover
A somber and reflective soundtrack was composed to complement the video's tone. The voiceover narration was delivered in both Arabic and English to reach a broader audience and amplify the message.
Results & Impact:
Increased Awareness: The video was shared across various platforms, sparking conversations about the Kafala system and its implications.
Advocacy for Change: Human rights organizations reported increased engagement with their campaigns following the video's release.
Recognition: The project received accolades for its thoughtful approach to a complex issue and its ability to convey a powerful message through animation
Snaps From the Project
"Animus Studio brought our vision for the Kafala initiative to life with clarity, compassion, and creativity. They handled a sensitive topic with remarkable care, transforming complex information into a powerful, emotionally resonant visual story. The video not only raised awareness but sparked meaningful conversations across our community. Their storytelling approach, attention to cultural nuance, and design excellence made this a standout project for us." — marketing director , Kafala Initiative
Sarah Mitchell, Director of Events
