Crispy Chocolate Ad
[Client]
Crispy Chocolate
[Year]
2023
[Services]
3d product animation
[Catagory]
Commercials
The Crispy Chocolate Ad is a visually enticing commercial crafted by Animus Agency . Designed to captivate chocolate enthusiasts, the ad showcases the delectable allure of crispy chocolate treats, emphasizing their rich texture and indulgent flavor. Through a combination of high-quality visuals and dynamic animation, the project aims to stimulate the senses and highlight the product's irresistible appeal
Challenges Faced
Realistic Texture Rendering: Achieving lifelike representations of chocolate textures required meticulous attention to detail and advanced rendering techniques.
Sensory Engagement: Creating visuals that not only looked appealing but also evoked taste and smell sensations posed a creative challenge.
Project Phases
1. Concept Development
The team conceptualized an engaging narrative that centers around the sensory experience of enjoying crispy chocolate. The objective was to create a mouth-watering visual journey that would resonate with viewers and evoke cravings.
2. Storyboarding & Design
Detailed storyboards were developed to map out the sequence of visuals, The design emphasized rich colors and textures to enhance the visual appeal.
3. Animation & Production
Utilizing tools like Adobe After Effects, Maxon Cinema 4D, and Arnold Render, the team brought the storyboard to life. The animation showcased the melting, molding, and crisping processes, creating a dynamic and appetizing visual experience.
4. Sound Design
A carefully curated soundtrack complemented the visuals, enhancing the overall sensory appeal of the ad. The sound design aimed to mirror the textures and movements depicted on screen.
Results & Impact:
Enhanced Brand Appeal: The ad successfully elevated the product's image, making it more enticing to potential customers.
Audience Engagement: Viewers responded positively to the ad's sensory-rich visuals, leading to increased interest and discussions on social media platforms.
Portfolio Expansion: The project added a compelling piece to Animus Agency's portfolio, showcasing their capability in food advertising and animation.
Snaps From the Project

Working with Animus Studio on our Crispy Chocolate Ad campaign was an outstanding experience. They brought our concept to life in a way that perfectly captured the joy and indulgence we wanted to convey. Their attention to detail and creative direction turned a simple idea into a visually striking ad that not only showcased the product but also created an emotional connection with our audience. The final result was a seamless blend of fun and sophistication, leaving a lasting impression. We couldn’t be more pleased with the outcome of this collaboration." — Marketing Director, Crispy Chocolate company
Emily Turner Founder & CEO, LearnTech Academy