Mushu Video
The first stock market app focused on your learning and growth. Experience stock market investing first hand, without any capital risk using virtual currency.
[Client]
mushu
[Year]
2021
[Services]
Event Videography and Live Streaming
[Catagory]
Commercials
Mushu is an innovative fintech application designed to educate users on stock market investments through a gamified, risk-free environment. By allowing users to experiment with virtual currency, Mushu aims to enhance investment strategies without the fear of financial loss. To effectively communicate this unique approach, Animus Agency developed a compelling motion graphics video that encapsulates Mushu's mission and user experience .
Challenges Faced
Simplifying Complex Concepts: Translating intricate financial concepts into an easily digestible format required careful planning and creative storytelling.
Maintaining Engagement: Ensuring the video remained engaging while informative was crucial to effectively convey Mushu's value proposition.
Visual Representation: Accurately depicting the app's interface and features in the animation to provide a realistic user experience preview
Project Phases
1. Concept Development
The creative team at Animus Agency conceptualized a narrative that simplifies the complexities of stock market investments. The storyline emphasizes Mushu's user-friendly interface and educational value, making investing accessible to beginners.
2. Scriptwriting
A concise and engaging script was crafted to guide viewers through Mushu's features, highlighting the benefits of learning investment strategies in a simulated environment.
3. Storyboarding & Illustration
Detailed storyboards were created to visualize each segment of the script. Illustrations focused on depicting the app's interface, user interactions, and the gamified elements that set Mushu apart.
4. Animation Production
Utilizing motion graphics, the team brought the illustrations to life, creating a dynamic and informative video. Animations were designed to be visually appealing while effectively conveying the app's functionalities.
5. Sound Design & Editing
A tailored soundtrack and sound effects were incorporated to enhance the viewing experience. Precise editing ensured a seamless flow, maintaining viewer engagement throughout the video.
Results & Impact
Enhanced User Understanding: The video effectively demystified stock market investments, encouraging users to explore Mushu's offerings.
Increased Engagement: The engaging visuals and clear messaging contributed to higher user interest and app downloads.
Brand Positioning: The video positioned Mushu as an innovative and user-centric platform in the fintech education space.
Snaps From the Project
"Our collaboration with you for TechConnect Expo 2023 was nothing short of extraordinary. Their seamless event videography and live streaming services, coupled with their impeccable post-production work on the highlight reel, elevated our event to unprecedented heights. They not only captured the essence of our event but also extended its reach globally."
Sarah Adams, Event Director, InnovateTech Solutions
