Shagardi Video
تطبيق شقردي يقدم خدمات التوصيل المتنوعة، توصيل الطعام، مقاضي البقالة، طرد أو غرض شقردي يوصل كل هذي وأكثر! ..
[Client]
Shagardi
[Year]
2022
[Services]
Video Production and Marketing Strategy
[Catagory]
Commercials
Shagardi is a Saudi Arabian delivery application that offers a wide range of services, including food delivery, errands, and various on-demand tasks. To promote the app's versatility and efficiency, Animus Agency produced a dynamic video campaign that highlights Shagardi's commitment to delivering "anything, anytime .
Challenges Faced
Diverse Service Representation: Effectively showcasing the wide range of services offered by Shagardi without overwhelming the viewer.
Audience Engagement: Creating content that not only informs but also captivates the audience, encouraging them to download and use the app.
Brand Consistency: Ensuring that the video aligns with Shagardi's established brand identity and values
Project Phases
1. Concept Development
The creative team at Animus Agency conceptualized a narrative that emphasizes Shagardi's ability to handle diverse delivery needs. The storyline showcases various scenarios where Shagardi comes to the rescue, reinforcing the app's reliability and convenience.
2. Storyboarding & Scriptwriting
Detailed storyboards were crafted to visualize each scene, ensuring a coherent flow that aligns with the brand's messaging. Scripts were written to convey the app's benefits succinctly and compellingly.
3. Production & Filming
High-quality footage was captured, depicting real-life situations where Shagardi's services make a significant impact. The visuals aimed to resonate with the target audience, showcasing the app's user-friendly interface and prompt service.
4. Post-Production & Editing
The raw footage underwent meticulous editing, incorporating animations, transitions, and on-screen text to enhance viewer engagement. Color grading and sound design were applied to ensure a polished final product.
5. Distribution Strategy
The finalized video was optimized for various digital platforms, including social media channels and the app's official website, to maximize reach and engagement.
Results & Impact
Enhanced Brand Visibility: The video contributed to increased awareness of Shagardi's services, attracting new users and retaining existing ones.
Improved Customer Understanding: By visually demonstrating the app's functionalities, customers gained a clearer understanding, leading to informed usage.
Snaps From the Project
"Collaborating with Animus Studio on the Shagardi Video was a dynamic and energizing experience. From the very beginning, the team understood the pulse of the brand and translated it into a high-energy, visually engaging video that captured Shagardi’s bold personality. Their storytelling, motion design, and tone were spot-on—bringing together clarity, humor, and a strong brand voice in perfect balance. The result was a piece that not only stood out but truly moved the needle in how we connect with our audience." — Marketing Director, Shagardi
John Smith CEO, SunCo Beverages Inc.
