La Roche Posay Videos
[Client]
La Roche Posay
[Year]
2020
[Services]
Full Production
[Catagory]
Explainer Video
In collaboration with La Roche-Posay, a renowned dermatological skincare brand under L'Oréal, Animus Agency developed a series of videos aimed at highlighting the brand's commitment to skin health and scientific innovation. These videos were designed to resonate with both consumers and healthcare professionals, emphasizing the brand's core values and product efficacy .
Challenges Faced
Brand Consistency: Ensuring the videos align seamlessly with La Roche-Posay's established brand guidelines and visual identity.
Scientific Representation: Accurately depicting the scientific aspects of the skincare products in an understandable and appealing manner.
Audience Engagement: Creating content that not only informs but also captivates the audience, encouraging them to explore La Roche-Posay's offerings.
Project Phases
1. Concept Development
The creative team conceptualized narratives that align with La Roche-Posay's mission to improve skin health. The focus was on conveying the brand's dedication to dermatological research and its impact on consumers' lives.
2. Scriptwriting & Storyboarding
Scripts were crafted to effectively communicate the brand's message, ensuring clarity and engagement. Storyboards were developed to visualize each scene, facilitating a cohesive flow and alignment with the brand's visual identity.
3. Design & Animation
Utilizing tools like Adobe After Effects, Illustrator, Premiere Pro, and Photoshop, the team created dynamic animations that reflect the brand's aesthetics and message.
4. Sound Design & Editing
Tailored soundtracks and precise editing techniques were employed to enhance the overall impact of the videos, ensuring they resonate with the target audience.
Results & Impact
Enhanced Brand Perception: The videos successfully portrayed La Roche-Posay as a leader in dermatological skincare, reinforcing its reputation for scientific excellence.
Increased Engagement: The compelling visuals and clear messaging contributed to higher audience engagement across digital platforms.
Versatile Marketing Assets: The videos serve as valuable tools for various marketing and promotional activities, both online and offline.
Snaps From the Project
Collaborating with Animus Studio on the La Roche-Posay was a truly effortless and rewarding experience. They understood the brand’s medical credibility and sensitive tone, and translated it into videos that were clean, informative, and emotionally resonant. The balance they struck between clarity and warmth allowed us to communicate product benefits with both precision and empathy. The final videos aligned perfectly with our global standards and elevated our local communication efforts." — Marketing Team, La Roche-Posay
Mark Anderson, CEO of RoofVision
