Orient New Height Video

Orient Takaful Insurance Egypt, an affiliate of the UAE-based Orient Insurance PJSC—a market leader operating in seven countries and wholly owned by the Al-Futtaim business group—collaborated with Animus Agency to produce the "New Height" video. This project aimed to elevate the brand's image, showcasing its commitment to innovation, reliability, and customer-centric services in the insurance sector.

Challenges Faced

• Abstract Conceptualization: Translating the theme of "New Height" into a visual narrative that resonates with diverse audiences required innovative thinking and artistic experimentation.
  
  
  

• Maintaining Brand Integrity: Ensuring that the creative elements align with Orient's established brand identity and values was crucial for authenticity.
  
  
  

• Audience Engagement: Crafting content that not only informs but also captivates the audience, encouraging them to explore Orient's offerings.

Project Phases

1. Concept Development
The creative team at Animus Agency conceptualized a narrative that reflects Orient's ascent in the insurance industry. The "New Height" theme symbolizes the company's growth, ambition, and dedication to reaching new milestones.

2. Storyboarding & Scriptwriting
Detailed storyboards were crafted to visualize the journey of Orient Takaful Insurance, emphasizing key achievements and future aspirations. Scripts were written to convey the brand's message succinctly and compellingly.

3. Visual Design & Animation
Utilizing advanced motion graphics, the video incorporated dynamic visuals that represent the company's evolution and forward-thinking approach. The design elements were aligned with Orient's brand identity, ensuring consistency and recognition.

4. Sound Design & Editing
A tailored soundtrack was developed to complement the visual narrative, enhancing the overall impact of the video. Precise editing techniques ensured a seamless flow and professional finish.

5. Distribution Strategy
The final video was optimized for various platforms, including digital channels and corporate presentations, to maximize reach and engagement with stakeholders and potential clients.

Results & Impact

• Enhanced Brand Perception: The video successfully portrayed Orient Takaful Insurance as a forward-moving and innovative company, strengthening its position in the market .

• Increased Stakeholder Engagement: The compelling narrative and visuals fostered greater interest and trust among clients and partners.

• Versatile Marketing Asset: The video serves as a valuable tool for various marketing and corporate communication initiatives.