L'Oreal Vichy Videos
From birth, our skin is programmed and given its own stock of health. Pale or dark, thin or thick, delicate or tough... Each person's skin is unique.
[Client]
L'Oreal Vichy
[Year]
2021
[Services]
Post Production
[Catagory]
Explainer Video
L'Oréal Vichy is a renowned skincare brand under the L'Oréal Group, known for its dermatologically tested products that cater to various skin concerns. To enhance the brand's digital presence and effectively communicate the benefits of its products, Animus Agency collaborated with Vichy to produce a series of engaging videos. These videos aimed to highlight key products, such as Dercos (targeting hair loss) and Mineral 89 (a hydrating serum), emphasizing their unique selling points and effectiveness.
Challenges Faced
Product Differentiation: Effectively distinguishing Vichy's products in a saturated skincare market required a clear articulation of their unique benefits.
Audience Engagement: Creating content that not only informs but also captivates the audience, encouraging them to explore and purchase the products.
Brand Consistency: Ensuring that the videos align with Vichy's established brand identity and values.
Project Phases
1. Concept Development
The creative team at Animus Agency conceptualized video narratives that resonate with Vichy's target audience. The focus was on showcasing real-life scenarios where Vichy's products play a pivotal role in enhancing skin and hair health.
2. Storyboarding & Scriptwriting
Detailed storyboards were crafted to visualize each scene, ensuring a coherent flow that aligns with the brand's messaging. Scripts were written to convey the product benefits succinctly and compellingly.
3. Production & Filming
High-quality footage was captured, highlighting the texture, application, and effects of the products. The visuals aimed to evoke a sense of trust and efficacy associated with Vichy's offerings.
4. Post-Production & Editing
The raw footage underwent meticulous editing, incorporating animations, transitions, and on-screen text to enhance viewer engagement. Color grading and sound design were applied to ensure a polished final product.
5. Distribution Strategy
The finalized videos were optimized for various digital platforms, including social media channels and the brand's official website, to maximize reach and engagement.
Results & Impact
Enhanced Brand Visibility: The videos contributed to increased awareness of Vichy's products, attracting new customers and retaining existing ones.
Improved Customer Understanding: By visually demonstrating product usage and benefits, customers gained a clearer understanding, leading to informed purchasing decisions.
Strengthened Brand Image: The high-quality videos reinforced Vichy's reputation as a trusted and effective skincare brand.
Snaps From the Project
"Working with Animus Studio on the L’Oréal Vichy video series was a smooth and impactful collaboration. They quickly grasped the essence of both the brand and the brief, crafting sleek, elegant visuals that reflected Vichy’s scientific precision and beauty-forward identity. Their ability to blend clarity with creativity helped us communicate key product benefits in a way that felt fresh, engaging, and on-brand. The result was a set of videos that elevated our content and resonated strongly with our audience. A job beautifully done." — Marketing Team, L’Oréal Vichy
Sarah Roberts, Vice President of Marketing
