Vichy Video 2020
[Client]
vichy
[Year]
2020
[Services]
Short Film Production
[Catagory]
Explainer Video
In collaboration with L'Oréal's Vichy Laboratories, Animus Agency produced a compelling motion graphics video in 2020 to highlight Vichy's skincare innovations. The project aimed to encapsulate the brand's commitment to dermatological efficacy and scientific research, presenting it in a visually engaging format .
Challenges Faced
Brand Consistency: Ensuring the video aligns seamlessly with Vichy's established brand guidelines and visual identity.
Scientific Representation: Accurately depicting the scientific aspects of the skincare products in an understandable and appealing manner.
Audience Engagement: Creating content that not only informs but also captivates the audience, encouraging them to explore Vichy's offerings .
Project Phases
1. Concept Development
The creative team conceptualized a narrative that aligns with Vichy's brand identity, focusing on themes of purity, science, and skincare innovation.
2. Scriptwriting & Storyboarding
A concise script was developed to convey the product's benefits effectively. Storyboards were crafted to visualize the flow of the video, ensuring a coherent and engaging storyline.
3. Design & Animation
Utilizing tools like Adobe After Effects, Illustrator, Premiere Pro, and Maxon Cinema 4D, the team created dynamic animations that reflect the brand's aesthetics and message.
4. Sound Design & Editing
A tailored soundtrack and precise editing techniques were employed to enhance the overall impact of the video, ensuring it resonates with the target audience.
Results & Impact
Enhanced Brand Perception: The video successfully portrayed Vichy as a leader in skincare innovation, reinforcing its reputation for scientific excellence.
Increased Engagement: The compelling visuals and clear messaging contributed to higher audience engagement across digital platforms.
Versatile Marketing Asset: The video serves as a valuable tool for various marketing and promotional activities, both online and offline
Snaps From the Project
"CineMagic Studios turned my vision into a mesmerizing reality with 'Whispers in the Mist.' Their dedication to every detail, from pre-production planning to post-production editing, elevated the short film to a level I couldn't have imagined. It was a pleasure collaborating with their team of professionals, who brought their creativity and expertise to the project. The film's success in various film festivals is a testament to their commitment to excellence."
Jemmy Oliver, Independent Filmmaker
