Vichy l'Oreal Video
[Client]
Vichy l'Oreal
[Year]
2019
[Services]
Short Film Production
[Catagory]
Explainer Video
In collaboration with L'Oréal's Vichy Laboratories, Animus Agency produced a compelling motion graphics video to highlight Vichy's skincare innovations. The project aimed to encapsulate the brand's commitment to dermatological efficacy and scientific research, presenting it in a visually engaging format.
Challenges Faced
Brand Consistency: Ensuring the video aligns seamlessly with Vichy's established brand guidelines and visual identity.
Scientific Representation: Accurately depicting the scientific aspects of the skincare products in an understandable and appealing manner.
Audience Engagement: Creating content that not only informs but also captivates the audience, encouraging them to explore Vichy's offerings.
Project Phases
1. Concept Development
The creative team conceptualized a narrative that aligns with Vichy's brand identity, focusing on themes of purity, science, and skincare innovation.
2. Scriptwriting & Storyboarding
A concise script was developed to convey the product's benefits effectively. Storyboards were crafted to visualize the flow of the video, ensuring a coherent and engaging storyline.
3. Design & Animation
Utilizing tools like Adobe After Effects, Illustrator, Premiere Pro, and Photoshop, the team created dynamic animations that reflect the brand's aesthetics and message.
4. Sound Design & Editing
A tailored soundtrack and precise editing techniques were employed to enhance the overall impact of the video, ensuring it resonates with the target audience.
Results & Impact
Enhanced Brand Perception: The video successfully portrayed Vichy as a leader in skincare innovation, reinforcing its reputation for scientific excellence.
Increased Engagement: The compelling visuals and clear messaging contributed to higher audience engagement across digital platforms.
Versatile Marketing Asset: The video serves as a valuable tool for various marketing and promotional activities, both online and offline
Snaps From the Project
"Partnering with Animus Studio on the Vichy L’Oréal Video was a highly professional and creatively satisfying experience. They captured the essence of the brand with elegance and precision, delivering a video that reflected Vichy’s dermatological roots and premium positioning. The visuals were clean, the messaging was clear, and the overall execution elevated the campaign beyond expectations. Animus brought both creativity and strategic thinking to the table, making the collaboration as smooth as it was successful." — Marketing Team, Vichy – L’Oréal
Jemmy Oliver, Independent Filmmaker
